Penguin Random House

It's not even cute-sounding.
July 15, 2013

News round-up for the week ending July 14, 2013:

Just one. One big one.

The merge of Penguin and Random House is official and they are now going by Penguin Random House. Which completely blows because… Penguin House? Random Penguin?? So much cute potential lost, IMHO. This merge is crazy. (via New York Times)

One positive thing I took away from the piece was this quote about how smaller imprints aim to hone in on their respective communities: “[The FSG] e-newsletter features author interviews, long editors’ notes and subscriber giveaways. One of its developers, Ryan Chapman (now at Atavist, a multimedia storytelling site), told me his model was independent record labels.”

Good call! We here at STET are operating our site based on the independent music blog model. The publishing and record label industries operate similarly in many ways, and hopefully this all works out well for everyone working in books and music.

Related post: Flavorwire's Indie Publishers and Their Indie Record Label Equivalents

P.S. The above image is taken from